As I have mentioned here before, one of the most interesting new directions in the future of search is personalization, where a search utility customizes the results to fit your individual needs. The more personalized, however, the more personal information that needs to be provided by the searcher. This article examines the tradeoffs involved.

 

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Search results vs. Privacy — the Tradeoffs

by Tom Mighell time to read: <1 min
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