It used to be that shoppers would do their research on the Internet, then head out to their local store to make the purchase. But a recent survey indicates that over 40 percent are actually doing their research in stores, and then making their purchase online.

Maybe this is due to the big improvement we have seen recently in the major shopping search engines.

Update: Here’s an article on what’s new in shopping search.

Another UpdateSearchDay is talking about shopping sites all week, including this Basket of Shopping Search Services. You’ll find some great sites in this article.

And don’t forget to read the Twelve Tips of Christmas Online Shopping — some good practices to follow here.