Last week, Dennis Kennedy mentioned the boomlet in social networking — sites like Friendster, LinkedIn, Ryze, and Tribe.net are allowing individuals to set up networks on the Internet, facilitating friendships, romance, business relationships, and more. It’s an interesting idea — I am signed up at LinkedIn just like Dennis — if anyone wants to connect, drop me a line.
Now social networking comes to search engines, with the launch of Eurekster last week. Danny Sullivan reviewed the new search engine, which remembers the sites that you find valuable. When you conduct a search on the site and stick on one of the results for longer than a minute, Eurekster remembers the site for you, and places that site at the top the next time you run that search. Even better, once you send the names of your friends to Eurekster, when those friends use the search engine, they’ll be able to see the sites that are important to you. This is truly the next stage of search engine personalization.