Fewer and fewer, it seems. A study by web analytics company WebSideStory find that fewer Internet users are “surfing” these days, preferring instead to go directly to the site they want. According to the survey, 64 percent arrive at sites through direct navigation — that’s up from 53% last year.
This is what I would hope to see as Internet users mature in their abilities to search the web. In all of my seminars I tell people that the best way to find what you’re looking for on the Internet is to “know where you need to go before you need to go there.” Looks like more and more people are taking that advice.